Go Solo, Go St Giles is a campaign to support our client’s objective to attract more of the solo travel market. With a portfolio of hotels located in the heart of key cities around the world, we conceptualized, and produced this integrated campaign that speaks to their audience.
My role in this campaign has been to partecipate in the brainstorming of 3 spots. I was especially involved in the graphic looks of the ads, the client's website and the video editing part.
The guest journey often begins with a search, reading reviews, visiting the website, then checking out Instagram for a deeper dive. We developed an overall creative and data-driven strategy that would take the audience on a unique visual journey aligning with the rebrand. The St Giles Instagram page was relaunched with new campaigns, UGC, and stylish stills that served as an extension of the website.
To broaden St Giles’ reach, we launched a campaign honing in on the oft-overlooked solo traveler. We produced a series of funny and slightly irreverent campaign videos for “Go Solo. Go St Giles.” that spun-out a series of supporting social media assets- short-form video cuts, gifs, stills, and Instagram Stories content.
The Couch Surfer
Fish Head Curry
The Shower Singer
